Google Ad Tags In Server-Side GTM To Get Full IP Addresses

Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what ...

Server Side Google Tag Manager To See Full IP Addresses

Server-side Google Tag Manager will soon be able to process and see your visitors' full IP addresses. Google wrote, "Starting January 11, 2027, server-side Google Tag Manager (SGTM) will allow tags to ...
Practicalecommerce.com

Getting Started with Google Tag Manager, for Ecommerce

Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. For ...
Yahoo Finance

GAfix.ai Expands Its Google Analytics Audit to Include Google Tag Manager

NEWARK, N.J., July 21, 2026 (GLOBE NEWSWIRE)-- GAfix.ai, a Google Analytics audit platform built by NeenOpal, has expanded its audit to include Google Tag Manager (GTM). The platform now reviews both ...
Search Engine Land

Google unifies Google tag and Tag Manager, adds no-code event tracking

Google is overhauling its tagging tools, bringing Google tag and Google Tag Manager closer together while introducing no-code event tracking, faster data transmission and a simplified Tag Manager ...
MediaPost

Google Play Gets Analytics, Tag Manager

The latest release of Google Play services began rolling out with features to improve apps such as Google Analytics API, Tag Manager, and the Address API. After the update completes, developers will ...